Stroitelnaya Informatsiya is preparing a major study of the regional CCC market
Stroitelnaya Informatsiya Company has announced the launch of the thirteenth annual CCC market research in Russian regions. Given the long history of this regular survey, it provides a full-fledged cross-section of the situation in regional markets and allows you to analyze the long-term dynamics of key indicators. This time, the survey is conducted at the beginning of the year, which allows us to provide more accurate data in relation to market capacity and dynamics, and the number of research tasks and measured indicators has increased.
The analysis of the current supply on the market of dry building mixes will be carried out on the basis of 20 subjects of the Russian Federation, from Kaliningrad to Primorsky Krai, including Moscow and St. Petersburg with their regions. Employees of construction organizations of various levels that consume CCC (about 800 people from all cities) will be interviewed en masse. In the course of the work, the price lists of most regional CCC manufacturers, a large number of wholesale and retail mix sellers will be considered, and manufacturers and dealers will be directly interviewed.
The study will provide an accurate picture of both supply and demand in the market. So, as part of the supply analysis, the CCC range, retail prices, as well as changes in these parameters over the past two years, production and sales volumes, capacities and potential of various regions and cities will be determined. The market distribution among the largest players will be evaluated. All indicators will be shown both for the CCC as a whole and for product groups (adhesives, putties, levellers, plasters).
The most interesting part of the study is the analysis of demand in the CCC market: it will assess the dynamics of purchases of mixtures by builders in the past two years, give a forecast for the coming years, assess the awareness of construction firms about various CCC brands, analyze preferences and their dynamics, publish the total opinions of builders about the quality, properties and prices of mixtures from different manufacturers, and evaluate consumer loyalty to various brands. The practice of using unmodified construction mixes and homemade mortars by builders will also be analyzed.
The Stroitelnaya Informatsiya company will distribute the full version of the study starting from 1.04.2015 at a price of 100,000 rubles, and at the moment pre-order is available at a price of 75,000 rubles. You can order a study by using the information on the official website.