SGC-participant of the conference "Market of finishing and heat-insulating materials 2015"

On November 19-20, 2015, Stroitelnaya Informatsiya, one of the most reputable analytical companies in Russia, gathered marketers, merchants, heads of sales departments and directors of enterprises from all over the country at the conference "Market of finishing and thermal insulation materials 2015" in the northern capital. Representatives of the Samara Gypsum Plant were also among the participants.

Traditionally, the key issues of the program were preliminary results of the outgoing year and short-term forecasts of the finishing materials market. Representatives of manufacturing companies and suppliers, employees of research organizations, industry unions, and independent experts shared their expert assessments of the situation in the industry. Of particular interest was the report of the General Director of Stroitelnaya Informatsiya on new approaches to analyzing consumer preferences.

"The November meetings in St. Petersburg have already become a tradition. Every year we meet here to look at the entire market from the outside, to assess the dynamics of individual product lines. I was glad to see many acquaintances, partners, and friends here. Against the background of declining growth rates and negative growth indicators, on the one hand, competition is increasing, and on the other, everyone is looking for non-standard sources of growth. These sources are based on the approach to the consumer and their understanding, partnership between different companies, and new products.  I was pleased with the expansion of topics in the direction of consumer behavior analytics and neuroscience, "said Sergey Kildyushev, Sales and Marketing Director of SGC CJSC.