Rebranding of the Samara gypsum Plant
Dear partners,
Since August 2016, the Samara Gypsum Plant has been implementing a new stage of changes, which it has been working on for the last 3 years. These include changes to the company's trade name and slogan, and changes to the entire visualization system (identity).
These changes are the next stage of the company's marketing strategy, which has been implemented since 2013, and demonstrate the result of deep changes within the company itself. The restructuring of internal business processes was carried out with a focus on the recognized high competence of SGK in its key specialization - the production of gypsum products, specific product requirements for target industry markets, in-depth needs analysis and customer-oriented service.
Now gypsum binders from one of the largest Russian manufacturers will be produced under the SAMARAGIPS trademark.
A new image of the Samara Gypsum Plant is a shell etched in stone, reflecting the classical theory of the origin of sedimentary rocks, which include natural gypsum stone. The symbolic spiral, which is rooted in the thousand-year history of the evolution of nature and man, embodies stability, experience, professionalism and constant development.
The new slogan "High Strength Specialist" reflects the company's 70-year experience and knowledge in the production of gypsum and gypsum-based products. It emphasizes the expertise of the company, which offers its partners specialized ready-made solutions for the tasks of each industry market.
From August 2016, we will start updating all communications: from the website to the packaging (the new logo will also appear on the packaging of dry mixesTM FORMAN). Replacement of packaging will be carried out as the current batches are developed. We will notify you of any changes in advance.
We are changing for you and will be glad to hear your opinion about us by email brend@samaragips.ru.