Latest trends in the finishing materials market

The participants of MosBuild 2013 discussed the current trends in the market of finishing materials and concluded that serious changes in the tastes of end users led to a shift in emphasis in the market. The key innovation is the desire for a bright personality instead of the usual "like everyone else"attitude.

Many manufacturers of facades, wallpaper, plasters and paints note not only the individualization of orders, but also a significant increase in demand for high-quality materials and products. The participants of the conference expressed the opinion that the reason for this is the emerging trend to consider investments in real estate as reliable long-term investments that will save the invested funds in a turbulent economic situation.

It is important that with all this, there is no attraction of the domestic consumer to a particular brand. The usual preference of a Western manufacturer for a domestic one is also disappearing. Customers are increasingly interested in innovations and market news, and they are increasingly seeking to support a domestic manufacturer, which, in turn, is trying to keep up with the quality of a foreign one.

But the most interesting feature of the modern, updated market of finishing materials, according to the participants of the discussion, is the growing demand for environmental friendliness: energy-saving lamps and LEDs, antibacterial wallpaper, facades made of natural materials and much more.